Print ad Like Advertisement of Land Rover Term Paper

Print promotion Like Advertisement of Land Rover - Term Paper Example One of a kind attribute of media promotion is the utilization of infectious words and trademarks that are planned for drawing in the general population to the notice. Aside from the wording utilized, it is basic to give sharp consideration to the text dimension and shading plan of the words as they characterize the meaningfulness of the notice. With a classy word decision and engaging shading and textual style enunciation, it gets workable for a promotion to catch the consideration of its watchers [Rampur Para. 4]. The promoting specialists in the Jaguar Land Rover bunch have given sharp consideration to the language used to allude to their brands. ... As indicated by Rampur (Para. 1), while planning a print promotion, it is critical to give sharp consideration to the graphical appearance of the media. The item should be caught precisely and in the most engaging way to guarantee that it evokes an inspirational demeanor to pull in the clients' consideration. Examination has demonstrated that client tastes are impacted by the demeanor that general society has for an item and that the utilization of engaging designs is the best approach to make this mentality. Land meanderer notice can be named as effective most definitely and the response of people in general can be seen from the mentality of the open today as respects the prevalence of this item. In an ad of the Landrover, the brand LR3 was caught in what is by all accounts a nightfall, which gave this brand a sparkling appearance that is exceptionally engaging the general population. Another component of compelling print promotion that the showcasing tacticians have given sharp con sideration is the utilization of non-verbal impression inside the ad [Rampur Para. 3]. The Land Rover showcasing group have however much as could be expected catching the remarkable highlights of this vehicle by utilizing non-verbal impression in the picture plan. The one of a kind component of the land meanderer is its capacity to move in all habits of landscape, regardless of whether smooth or unpleasant, and its capacity to defeat mountains.â Â

American Intervention Essay -- essays research papers

American Intervention: Domestically and Internationally      The United States and its kin invest wholeheartedly in realizing that the U.S. is the best country on the planet. That is the reason it’s our obligation to father the remainder of the world when clashes emerge. American culture and goals are additionally thought to take points of reference over every single other culture and beliefs. In the book, The Spirit Catches You and You Fall down, composed by Anne Fadiman, there are numerous extraordinary instances of how American culture is forced on the individuals living with in its encased limits. The U.S. doing battle in Vietnam is additionally an extraordinary case of how the U.S. attempted to force American qualities on the â€Å"less fortunate.† Through comprehension America’s alleged â€Å"duty† in Vietnam one can decipher the mediation of American optimism in the life of a Hmong family.  â â â â Lia lee, a little Hmong young lady, has a serious instance of epilepsy. She is the little girl of Nao Kao and Foua lee who are among the numerous Hmong exiles that fled to the U.S. The Hmongs are extremely straightforward and glad individuals. They invest heavily in the way that they have never been governed by anybody. Despite the fact that they have been driven away and isolated ordinarily they generally appear to get themselves and their way of life, never apparently adjusting to the significant culture. In any event, when French preachers settled in their general vicinity and brought their western standards, medication, religion, and qualities they never truly acknowledged them. Fadiman expressed in her book that as a general rule, â€Å"no Hmong is ever completely converted† (35).      The Hmong accept that the human spirit is a prized ownership and ought to consistently be kept glad. They accept that the spirit has a space where it rests as a rule where they were conceived. After a Hmong lady conceives an offspring, the dad burrows an opening and covers the baby’s placenta. â€Å"If it was a young lady, her placenta was covered under her parents’ bed; on the off chance that it was a kid, his placenta was set in a position of more noteworthy respect, close to the base of the house’s focal wooden pillar.† (5) Once a Hmong passes on, it is accepted that they should remember their life way and rejoin with their placenta, so as to be set up for the risky excursion in front of them before they arrive at the sky and meet their predecessors. The Hmong’s likewise put stock in creature penance, which is technique for keeping â€Å"dabs† (abhorrent spirits that attempt t... ...sp; The U.S. attempting to â€Å"police the world† was an obligation that was given and unquestionably not overlooked. Albeit some American beliefs and qualities are really better than others, they ought not be implemented on the world. On account of the Lee family, numbness assumed a major job. Perhaps if the specialists at MCMC, or even the residents of Merced, had discovered somewhat more about Hmong traditions and customs then the entirety of the issues that the Lee’s or any of different Hmongs experienced could have been maintained a strategic distance from. Another serious issue that caused distress was the language boundary, subsequently the way that going to doctors can’t be accused for their choices. On account of the U.S. contribution in Vietnam, the Vietnamese were allowed the chance to manage themselves. Despite the fact that Communism isn’t the most ideal path for a nation to pick up its freedom, it was a purpose behind the Vietnamese to battle. The U.S. had numerous losses and a government spending that was profoundly harmed. Back home, these events appeared to be an interminable war with no clear reasons. Despite the fact that in the two cases the U.S. was attempting to search for the government assistance of the Lee family and for the Vietnamese, their total and all out help was a bit much.

Overview of Youth At-Risk Behavior

Overview of Youth At-Risk Behavior Theories Behavioral Psychology Print Overview of Youth At-Risk Behavior By Amy Morin, LCSW facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our editorial policy Amy Morin, LCSW Updated on September 29, 2019 Vincent Besnault / Photographers Choice / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand Tracking At-Risk Behaviors Risky Behaviors Tobacco Use Alcohol and Drug Use Sexual Behaviors Dietary Behaviors Physical Activity Parents Use of Results View All Back To Top At-risk behavior is anything that puts youth at risk for future negative consequences, like poor health, injury or death. And while risky behavior as a teen isnt a new concept (most adults can likely recall at least a few poor choices they made as a teen), the type of risks teens are taking are shifting. One of the reasons risky behavior is so common during adolescence is because the teen brain isnt yet fully developed.?? Consequently, teens struggle to think about long-term consequences. In addition, they experience the not me phenomenon. They never imagine that injury, pregnancy, or accidents could happen to them. Tracking At-Risk Behaviors The Centers for Disease Control and Prevention  (CDC)  tracks certain youth-at-risk behaviors that they have deemed important and observable in their Youth Risk Behavior Surveillance System (YRBSS).?? Every two years, a report is created on different behavior categories. 6 Categories of At-Risk Behavior Behaviors that contribute to unintentional injuries and violenceTobacco use, including when tobacco was first used, how many cigarettes are smoked per dayAlcohol and other drug useSexual behaviors that contribute to unintended pregnancy and STDs, including HIV infectionUnhealthy dietary behaviorsPhysical inactivity, including obesity and asthma Behavior That Contributes to Unintentional Injuries and Violence The 2015 YRBSS report showed these statistics about behaviors contributing to injuries and violence:?? 81% never or rarely wore a bicycle helmet42% of teens had emailed or texted at least once while driving8% of teens had driven after drinking within the past 30 days20% of teens had ridden with someone who had been drinking at least once in the past 30 days16% of teens had carried a weapon for at least one day during the prior 30 days Reasons That Some Teens Turn Violent Tobacco Use The 2015  YRBSS report showed these statistics about tobacco use:?? 32% of teens had tried a cigarette10% smoked a cigarette within the past 30 days2% of teens reported smoking daily Alcohol and Drug Use The 2015  YRBSS report showed these statistics with regard to alcohol and drug use:?? 63% of teens had had at least one drink of alcohol in their lives33% had had at least one drink in the 30 days prior to the survey18% had had five or more drinks in a row39% had used marijuana at least once in their lives22% had used marijuana at least once in the past 30 days Sexual Behaviors The 2015  YRBSS report showed these statistics with regard to sexual behavior:?? 41% of teens had had sexual intercourse in their lives12% of teens had sex with four or more people30% of teens had had sex with at least one person in the three months prior to the survey57% of the sexually active teenagers reported using condoms14% said they had not used any birth control methods Dietary Behaviors The dietary behaviors of teens in the 2015 YRBSS report showed:?? 7% had not eaten vegetables in the week prior to the survey5% had not eaten fruit or drank 100% fruit juice in the week prior to the survey38% had not drunk milk during the week prior to the survey Physical Activity Physical activity of teens in the 2015 YRBSS report showed:?? 14% of teens hadnt received an hour of exercise in the past week47% were physically active for 60 minutes per day on five or more days42% used a computer for things other than school works for 3 or more hours per day35% watched television for three or more hours per day How Parents Can Use the Results Its important for parents to know the most common behaviors teens are engaging in that could lead to negative consequences. You can use the survey results to better understand the types of pressure your teen may face or the behaviors your teen might be tempted to engage in. You can also use the survey to start a conversation with your teen. Say something like, I was reading a survey the other day that said 32 percent  of teens have tried smoking. Do any of your friends smoke?   Its important to hold ongoing conversations with your teen about risky behavior. Listen to your teens concerns and provide education whenever possible. How Self-Esteem Influences Risky Sexual Behavior in Teens

An Argument For Sustainable Agriculture Essay - 3181 Words

An Argument For Sustainable Agriculture Introduction Merriam-Websters online dictionary defines stewardship as the careful and responsible management of something entrusted in ones care (Merriam-Webster, 2015). Sustainable agriculture is a method that does not deplete soil, water, air, wildlife or human community resources (Community Alliance with, 1997). These two principles describe a type of farming that practices responsible management of the land in a way that does not deplete natural resources or the human community. We are living in a time when many environmental issues have come up due to such things as overpopulation, increased waste production, over consumption, depletion of natural resources and other activities†¦show more content†¦Organic farming involves the strict adherence to three standards defined by the federal Organic Foods Production Act of 1990. The act includes the stipulation that farmers must be certified, continually increasing soil fertility and are prohibited from using synthetic pesticides and fert ilizers (Community Alliance with, 1997). Thus, sustainable agriculture involves a continuum, containing points where limited use of synthetic products may be acceptable to organic farming where none are used. It can be argued that sustainable methods are very practical today, and are important in retaining healthy land that will be productive in the future. The history of agriculture shows how agriculture has developed to where we are today with traditional methods. By looking at obstacles to organic farming and the problems and solutions to traditional methods, we can see the importance of increasing sustainable efforts. Furthermore, it is important to look at the link between faith and farming and how people can apply biblical principles to farming the land God owns. History of Farming Modern agriculture began about 150 years ago with Justuus von Lieberg. He is credited with discovering that the three basic elements of plant nutrition could be dissolved in water and fed to plants directly. Ever since, nitrogen,Show MoreRelatedHow Can Sustainable Agriculture Be Better For Americans Vs. Industrial Agriculture?1481 Words   |  6 PagesHow can sustainable agriculture be better for Americans compared to industrial agriculture? Sustainable agriculture is the idea to agriculture that prioritize in fabricating food in a manner that does not demean nature and does not threaten human or animal s health. Sustainable agriculture provides high quality produce without diminishing resources and natural systems that productivity rely on. A study by the University of Michigan, compared data from one hundred studies of sustainable and conventionalRead MoreThe Article By Letting Clare1430 Words   |  6 PagesAmy Trauber introduces the article by letting Clare, one of the subjects in her research tell her first hand account of her daily routine as a sustainable farmer in Central Pennsylvania, and the challenges she faces in a male dominated work space. Clare says â€Å"I get up early, eat breakfast and start picking blueberries for market at six o’clock. After picking for a couple of hours, I wash, sort and package blueberries to sell at the farmer’s market in town. After selling all day, I might work a fewRead MoreU.s. Salmon Aquaculture : Ethical Issues1390 Words   |  6 PagesU.S. Salmon Aquaculture: Ethical Issues in Farmed Salmon Kimberly Jones Troy University Dr. Miller â€Æ' Abstract There are many ethical arguments surrounding aquaculture. The salmon industry in the United States has many ethical concerns in relation to farmed salmon. This paper will first discuss the salmon industry, then discuss specific ethical issues facing farmed salmon, and finally review any laws, regulations or relief efforts in place to reduce these ethical concerns, or that aggravate theseRead MoreIndustrialized Farming And Food Systems Essay842 Words   |  4 PagesFoods Shoppers† published in Foreign Policy magazine in 2010. In his article, Paarlberg addresses the current issues of global hunger and food crisis, particularly in Africa. He argues, contrary to popular belief, that slow, organic, and sustainable agriculture is an ineffective method to correct these issues. Paarlberg instead states that conventional and modern farming techniques, along with industrialized food production, are the solutions to solving this epidemic of hunger. In his article, PaarlbergRead MoreFood Sustainability : A Multi Faceted And Complex Topic That Has Social, Economic, And Environmental Components Essay1740 Words   |  7 Pagespillars of sustainability. The first pillar would be the economic side of food sustainability. This would include the monetary value of a practice or product and the profits that come from moving towards being more sustainable with food. One way to quantify and measure if food sustainable practices are cost effective would be through a cost-benefit analysis (CBA). On November 17th, in class, we talked about cost-benefit analysis and looked at the Winthrop Gardens as an example. We discussed the inputsRead MoreOrganic Agriculture, As Defined By The National Organic Standards Board1163 Words   |  5 PagesOrganic Agriculture, as defined by the National Organic Standards Board (NOSB): â€Å"Is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain, and enhance ecological harmony.† Which is very fancily put for agriculture with as little man made input as possible trying to farm, as they perceive at least, the most beneficial to theRead MoreGenetically Modified Organisms And Its Impact On The Environment1622 Words   |  7 Pagesdue to their detrimental impact on the environment. The debate over the environmental impact of GM crops is growing increasingly complex, intense, and extremely emotional. GMOs are causing biodiversity loss, affecting organic agriculture, and inhibiting sustainable agriculture. In his book, Beyond Evolution: The Genetically Altered Future of Plants, Animals, the Earth and Humans, Bioethicist Dr. Michael W. Fox states, â€Å"Some costs and losses—like biodiversity, wildlife habitat, and our ruralRead MoreIn 1953, Scientists James Watson And Francis Crick Revealed1590 Words   |  7 Pagesbe banned in the United States because of their environmental, social, and economical consequences. GMOs should be banned because of their harsh impact on the environment. They are causing biodiversity loss, affecting organic agriculture, and inhibiting sustainable agriculture. In his book, Beyond Evolution: The Genetically Altered Future of Plants, Animals, the Earth and Humans, Bioethicist Dr. Michael W. Fox states, â€Å"Some costs and losses—like biodiversity, wildlife habitat, and our rural communitiesRead MoreEssay on Organic vs. Sustainable Agriculture1357 Words   |  6 PagesOrganic vs. Sustainable Agriculture Agriculture, to many is just an industry of farmers and cows. Most people can’t even come close to fathom just how essential the continuance of agriculture is to not just our well being, but our very lives. People of the United States have been spoiled, they’ve never had to worry about the grocery stores running empty because, even to this day, there hasn’t been a problem growing enough to feed, not only the U.S. but a good part of the world too. The day thoughRead MoreAttention Global Citizens : Why Shouldn T We All Become Vegans?916 Words   |  4 Pagesproposed health benefits of going without animal products in their diet. Some go vegan in support of protesting the inhumane treatment of livestock during the production of animal food products. While both of those arguments may be justified in their own right; a more recent argument is that all humans should take to a vegetable based diet to save our planet. Some propose that by consuming animal products we ma y be contributing to global warming. In George C. Wang’s article Go Vegan, Save the Planet

Nietzches Master and Slave Morality - 2209 Words

In Of the Genealogy of Morality, Nietzsche sought to provide context for what he saw as the central value system of the society in which he lived: slave-morality. Nietzsche saw morality as reflective of the conditions in which its proponents were brought up. He saw the roots of slave morality in oppression and slavery, and posits that it grew as a reaction to the morality of the masters of the time. What follows is a simplified account of Nietzsche’s master-slave dichotomy, and what he saw as the dire consequences for human progress should the pervasiveness of slave morality be allowed to remain at the expense of the master. I will argue that although religion and slave morality may have had significant influence in Nietzsche’s day, his†¦show more content†¦In contrast to the consequentialism of master morality, slave morality can be seen as a deontological morality. It determines an action’s goodness by looking at the actor’s intention: to slave moralists, the ends do not, necessarily, justify the means. The nature of acts and their actors plays an important role in Nietzsche’s discussion of morality. Slaves believe in and strive for freedom and see evil in the masters’ oppression of them, as they believe they perform these acts of oppression of their own free will. They believe that, because the masters are free agents, they should be held responsible for their actions and criticized for them. Nietzsche disputes this view, and demonstrates his argument using the analogy of the eagles and the lambs: â€Å"That lambs dislike great birds of prey does not seem strange: only it gives no ground for reproaching these birds of prey for bearing off little lambs. And if the lambs say among themselves: these birds of prey are evil; and whoever is least like a bird of prey, but rather its opposite, a lamb - would he not be good? there is no reason to find fault with this institution of an ideal, except perhaps that birds of prey might view it a little ironically and say ‘we don’t dislike them at all, these good little lambs; we even love them: nothing is more tasty†¦Ã¢â‚¬ .

The World Problems Of North America - 1516 Words

Words are powerful. When the average person in North America hears the term ‘first world’ or the phrase ‘first world problems’ it’s merely a way of classifying our world, and is not that deep. For many, ‘first world’ refers to countries that are advance and are leading the rest of the world such as Canada and the US. Conversely, many people would refer to many countries in Africa as ‘third world.’ ‘First world problems’ is an expression people from the first world nations use to complain about nonsensical issues. First world, second world, third world. Developed countries, developing countries, less developed/underdeveloped countries. Who created these terms and concepts? What is the intent behind them, and what are the layered meanings†¦show more content†¦Also, such notions grossly undermines the impacts of colonization that still persists in many formerly colonized nations such as almost all of Africa . It important to note that first world nations such as Canada, the US, Australia, and New Zealand are also colonized nations. Prior to colonial European settlers, Indigenous people lived in those lands now occupied the descendants of the colonizers and many immigrants who came thereafter. Not long ago, I recall a hashtag that was trending about people complaining about #firstworldproblems. Some of the things people were complaining about include slow internet, or people’s phones dying before they get a chance to recharge it to name a couple. Although it might have been for fun on the internet or meme worthy, coining petty complaints as first world problem is an insult and insensitive to people experiencing real world and often life threatening problems. The phrase/concept irritates me and definitely make me uncomfortable because, it seeks to legitimize petty problems of people with privilege. I came across a quote that was circulating on social media such as Instagram and Tumblr that says: Let’s start calling â€Å"third world† and â€Å"developing countries† Previously Colonized Countries, because this way, we’re not ignoring the fact that these countries aren’t just slow in theirShow MoreRelatedEconomic and Social Issues of North America766 Words   |  3 PagesNorth America is one of the most affluent region in the world. It has the leading and most influential economy but the country itself also contains complicated social issues. This essay will discuss the economy and social issue of North America, including the two countries Canada and the United States. First, it has to be mentioned that North America has the most desirable resources abundance. Abundance of energy, metals, forest resources create the foundation for the economy to develop. But theRead MoreReasons and Results of the Civil War Essay example540 Words   |  3 Pagesevent in American History. It started by many disagreements between the North and the South. For blacks as for other Americans, the Civil War was a strong voice preaching the needs for devotion and allegiance to form a justified nation. After the war ended there were many results that would forever linger throughout America and the world. The South was known as the Confederate States of America, seceded from the North, which was known as the Union. The seceding of the South was because of fourRead MoreAfrican Americans and Cotton Fields1233 Words   |  5 Pagesfrom and where did slavery begin in North America? Slavery has been one of the longest standing legal systems used throughout history. History shows that the first settlers in North America, both the Vikings and Native Americans, were the first cultures to practice slavery in the area. Slavery continued through early modern history, aiding in the discovery of North America by the Spaniards and British. Slavery was a fundamental asset in developing the new world economically and was seen as a keyRead MoreNorth-South Divide1613 Words   |  7 PagesThe  North-South Divide  (or  Rich-Poor Divide[citation needed]) is a  socio-economic  and  political  division that exists between the wealthy  developed countries, known collectively as the Nort h, and the poorer  developing countries  (least developed countries), or the South.[1]  Although most nations comprising the North are in fact located in the  Northern Hemisphere  (with the notable exceptions of  Australia  and  New Zealand), the divide is not wholly defined by  geography. The North is home to fourRead MoreCritical Analytical Argument On Immigration1586 Words   |  7 PagesCritical Analytical Argument Immigration 3/26/16 Immigration CAA Paper Background Uncontrollable, problematic, and overly populated are words that come to mind when immigration is mentioned. For many years’ immigration has become a huge problem throughout the world, in several places. Immigration is the migration of non-native citizens into a country with the hopes of settling there (â€Å"immigration†). People of different ethnicities settling into another country without citizenship is illegal and createsRead MoreDifferences Between Latin And North America1279 Words   |  6 PagesThe Americas were conquered not discovered. Although Christopher Columbus discovered the Americas, the continent was already inhabited by its indigenous people. Once Europe realized that this continent existed, the race to inhabit land had begun. Spain sent several conquistadors to start building a large Spanish empire. The Americas were conquered because the Spanish explorers that arrived in the New World killed several Native Indians because they saw t hem as a threat. Instead ofRead MoreIt Is Very Important That United States Military Personnel1359 Words   |  6 Pagesmultiple countries around the world. â€Å"Cultural Awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions† (Quappe Cantatore, 2007). The United States of America and its interests face challenges on a daily basis from countries that intend to harm the American economy, American citizens, and the American way of life. Most countries that pose a threat to America have poor economic structuresRead MoreColonial Empires Of The New World1594 Words   |  7 Pagesof the New World Lea A Bradford Central High School November 9, 2015 4th Period â€Æ' Abstract In my paper I will be discussing the different colonies in the new world. I will talk about the main settlers in the new world including; the Europeans, the Spanish, the Dutch, the French. How these settlers interact will be the main topic of my report. I will also discuss the effect these settlers had on the Indians that lived in the territories they claimed. Empires and Colonies in the New World The firstRead MoreA South Korean Soldier Remembers The Korean War1395 Words   |  6 PagesStates of America was founded in 1776 and since then tremendous history was created. A rise of a new world power was found, global industrialization and the country who keeps the globe in peace was established. Although U.S has the shortest history, the will to achieve freedom of any aspects shaped the country to what it is in the present. Also colonization from different countries brought numerous culture together, and influenced one another to create ‘American Culture ‘. Currently America holds 50Read MoreUnited States Involvement in Vietnam Essay1302 Words   |  6 PagesUnited States Involvement in Vietnam The end of World War Two was the beginning of Americas worries about Communism. They feared that it would spread throughout the countries of the world. Because of this President Truman made the Truman Doctrine. This said that America would help any nation threatened by Communism. He said that he would lead containment in the spread of Communism and the Soviet Unions expansion. The doctrine came from the USA believing that

Emergent Ethical Theories in Social Work

Question: Discuss about the Emergent Ethical Theories in Social Work. Answer: Introduction As outlined by Berger (2007), ethical and moral decision making involves making choices that respect both ethical and moral requirements of all the stakeholders. In this case, the company should take into account the normative ethical requirements in making its choices. The company should evaluate whether the choice is good or bad right or wrong and whether it is ethical. In evaluating the ethical nature, the company should look into the interests of all its stakeholders. This option involves splitting the company into two. The first to deal with the old and obsolete facilities and the second to deal with the new high tech facilities. The old facilities are labor intensive. Hence the company will be able to retain the old employees. There will be no layoffs. This decision can be viewed in line with the ethical theories and the normative standards. According to the deontological ethical theory, a decision should be made based on whether it is right or wrong (Nyangara, 2015). This is always nonconsequential approach to decision making. Retention of the old obsolete facilities has some advantages to some stakeholders. For instance, the old employees will be retained and the company will not spend money in retrenching them. Shares will be divided equally between the old facility and the new facility. This means that the old facility will not be operating in isolation, but will operate in union with the new facility, making it quite profitable. The old fac ility is also labor intensive making it attract more employment opportunities to the general public as compared to the new facility which is high tech. This makes the first option averagely beneficial to both the entity and the stakeholders who are aiming to be employed. This is a right decision which is in line with deontological theory. Conversely, maintaining the old facility results into some specific problems like emission of toxic fumes, deterioration of share values and contamination of the operating sites. These are a negative consequence that has not been considered by the deontological approach. According to Schroeder (2007), the teleological theory advocates for what is good rather than what is right. In line with this theory, the organization should consider the consequences of the decisions made. If the organization is to adopt this option, then the negative consequences such as deterioration of the value of shares and exposing the employees to dangerous fumes, which may result in spending much on compensating employees for injuries should be considered. The company should also anticipate the possibility of the old facility making more losses that may lead to eventual bankruptcy. The old facility consists of old employees who are nearing their retirement ages hence the company may lose them in the long run Therefore using the teleological approach, this option is not sensitive to the negative consequences forwarded by the decision. The main purpose of a decision in the teleological approach is to produce as much good as possible. Choosing this option is, therefore, a question of whether it is of more good to all the stakeholders involved or whether its demerits are tremendous, (Gray, 2010). Based on moral goodness, the choice should be that is sensitive to both long run and short run consequences, (Alas, 2015). This is what the teleological theory advocates for. Utilitarianism requires decisions made to result in more benefits to the stakeholders involved as compared to the disadvantages (Frederiksen, 2013). This choice, when viewed according to this principle, is required to produce more benefits. It is apparent that the old plant would result into more disadvantages to workers and the public due to the toxic fumes it emits. It is therefore against the utilitarianism principle to maintain it. Evaluation of this choice using the relativism theory imposes several considerations. These involve cultural relativism and ethical egoism. This approach advocates that there is no marking line for determining what is moral and what is right or wrong (Halawi, 2013). The choice will depend on whether it is sensitive to the cultures and condition of the community. If the community has poor health facilities, then imposing them to health risk may be detrimental. The company should also consider the interests of its stakeholders. The employees need to retain their positions in the entity and not to be laid off. The employees who are retained in the old facility may consider this choice moral while they may oppose it if they contact diseases. The decision may also lead to the bankruptcy of the old facility due to continuous loss making and deterioration of the value of its shares. Therefore individual shareholders who invest funds in the old facility may consider it immoral. This option involves shutting down the old facility and creating an agreement with Freedom Coast Ventures to deal with the waste materials from the old facility. This is a good option as it will enable the company to capitalize on the new high-tech facility, making its share prices to grow and maintain its position in the stock market. The cost of labor will also decrease as a few workers will be employed to operate the new facility. This decision also harbors some disadvantages. Liberia has experienced disease outbreaks like Ebola, and it may be immoral to expose them to dangerous fume, cancer, and neurological impairment. Although FC will provide medical facilities that would reduce the spread of these diseases, the consequences of cancer infection and the rate at which it would spread remains unknown. Utilitarianism view to this choice would recommend closure of the old facility as it is more detrimental to the stakeholders such as workers. However, it would be against this principle for the Liberians to be exposed to new diseases such as cancer. This principle requires a decision to be more benefits to the stakeholders involved. According to Bierly (2009), the teleological theory is consequential. In this case, consequences of laying off, the old employees who operate the old facility are not considered. It may be expensive for the company to compensate retrenched employees. The operations in Liberia by FC also exposes the members of the public to the great risk of contracting Cancer and neurological impairment. The company is not able to predict the gravity of these infections. It will also cause loss of jobs in Canada, and this may be viewed as immoral by the citizens who are deprived of the jobs. The closure of the old facility is a right choice. This is in line with the deontological moral theory. Which examines whether a decision is right, (Vitell, 2008).The old facility emits toxic fumes that may cause environmental pollution. The operators of this facility are also old and approaching retirement. This facility is prone to losses and is the major cause of the decrease in the value of shares of the company. Maintaining this facility makes the company more susceptible to bankruptcy. The company is composed of various stakeholders. These may include, employees, the general public, the managers and the shareholders. Therefore when looking at the relativist approach to ethics and moral behavior, it is logical to consider the various groups. The employees who are laid off may consider the decision as immoral as it is against their interests. The inhabitants in Liberia may consider the new health facilities created and infrastructure creation as moral. On the other hand, they may view exposure to new diseases as an immoral conduct. Therefore the gravity of consequences of every decision should be taken into account. Relativism provides that there is no consistent way of judging what is right or wrong and what is moral or immoral, (Copp, 2009). The decision will depend on the matters at hand. In this case, the decision does not take into account the interests of the Liberians who will be exposed to cancer. It does not take into account the costs involved in retrenchin g the old employees. This option advocates for taking advantage of the government incentives and the low-interest rates programs to finance the expansion of the high-tech facility and to demolish the old facility. This approach has some advantages. The old facility will be phased out gradually, and this will help to prevent layoffs. The old employees will, therefore, be given pensions instead of the retrenchment packages. This reduces the cost of operation. According to Frederiksen (2013), a choice is required to result in more benefits to the stakeholders. This choice would be more beneficial as it would prevent layoffs and also protect the lives and health of workers and the public as a whole by phasing out the old facility which would otherwise emit toxic gasses. Phasing out the old facility may lead to increase the share values of the company and reduce environmental pollution. It will also contribute to a decrease in the number of employees which is important in reducing operating costs. The new facility is high tech and therefore will reduce the level of workplace injuries among the employees. This option will conversely lead to loss of jobs as the high-tech facility only requires a few workers to operate. It will lead to an increase in debts, and reduced profitability. However, these are short-term consequences, and in the long run, the company will regain its profitability, pay pensions and pay its employees highly. Share prices will also increase in the long run. The above option is in line with the deontological moral approach. This approach advocates for what is right, (Bartels, 2007). It is right to phase out the old facility in a gradual way to prevent layoffs. It is also right to expand the new facility to expand production and increase profitability. The companys decision to take advantage of low-interest rates and government incentives is a prudent move that ensures low cost of operation. The option respects the teleological requirements of ethical decision making. The choice takes into account the right concept of choice. Retrenchment would not be a moral decision. To avoid this, the company has opted to phase out the old facility gradually. The company will also execute wages concessions through bargaining. Providing for environmental remedies and meeting all the pensions to employees are moral decisions. In the company, there are different stakeholders with different interests. Relativism requires the decision taken to consider the relative interests of all the stakeholders, (Xinjiang, 2007). Considering the relativism approach, the company has tried to consider ethical egoism, by taking into account the interests of employees through bargaining on wages. The interests of the old employees will also be considered through gradually phasing out the facility and then giving them pensions when they retire. The best option to adopt Going by the above explanations, the company should adopt option C. this is the only option that respects the requirements of all the four ethical theories discussed in this report. The deontological theory, the teleological theory, the utilitarianism theory and the relativism theory. The option also brings more exemplary advantages as compared to other options Conclusion In conclusion, the company should consider the normative ethical requirements in choosing the best option. The option taken should result in more benefits than disadvantages to the workers and other stakeholders. The consideration of what is best for the stakeholders should be based on whether the decision to be taken is right or wrong, good or bad, beneficial or detrimental. Taking these into account would enable the company to select the best option. The fund management should also consider the advantages of the options and their congruence with different ethical theories and approaches in evaluating the option to take. The company should adopt option C. this is the only option that respects the requirements of all the four ethical theories discussed in this report. The deontological theory, the teleological theory, the utilitarianism theory and the relativism theory. The option will also ensure long-term profitability of the company and ensure that the interests of all stakeholder s are respected. Reference Alas, R., Gao, J., Carneiro, J. (2015). Connections between Ethics and Cultural Dimensions. Engineering Economics, 21(3). Bartels, D. M., Medin, D. L. (2007). Are Morally Motivated Decision Makers Insensitive To The Consequences of Their Choices? Psychological Science, 18(1), 24-28. Berger, I. E., Cunningham, P. H., Drumwright, M. E. (2007). Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue. California Management Review, 49(4), 132-157. Bierly Iii, P. E., Kolodinsky, R. W., Charette, B. J. (2009). Understanding the Complex The relationship between Creativity and Ethical Ideologies. Journal of Business Ethics, 86(1), 101-112. Copp, D. (2009). Toward A Pluralist and Teleological Theory of Normativity. Philosophical Issues, 19(1), 21-37. Murphy, S. P. (2016). Contemporary Philosophical Faces of Deontology and Consequentialism. John Rawls and Peter Singer. In Responsibility in an Interconnected World (Pp. 61-87). Springer International Publishing. Fan, L. C., Fox, P. W. (2009). Exploring Factors for Ethical Decision Making: Views From Construction Professionals. Journal of Professional Issues in Engineering Education and Practice, 135(2), 60-69. Frederiksen, C. S., Nielsen, M. E. J. (2013). Ethical Theories. In Encyclopedia of Corporate Social Responsibility (pp. 1071-1078). Springer Berlin Heidelberg. Gillies, J. C. (2009). Ethics in Primary Care: Theory and Practice. Innovation: The Rcgp Journal for Associates in Training, 2(3), 183-190. Gray, M. (2010). Moral Sources and Emergent Ethical Theories in Social Work. British Journal Of Social Work, 40(6), 1794-1811. Halawi, L., Mccarthy, R. V. (2013). Evaluation of Ethical Issues in the Knowledge Age? An Exploratory Study. Issues Inf. Syst, 14(1), 106-112. Kjellstrand, C., Dossetor, J. B. (Eds.). (2013). Ethical problems in dialysis and transplantation (Vol. 33). Springer Science Business Media. Nyangara, D., Nyangara, M. R., Mazviona, B. W. (2015). An Essay on the Ethical and Corporate Governance Issues in the 2003/4 Zimbabwean Banking Crisis. International Journal of Economics Management Sciences, 2014. RAWLS, O. J., THEORY, P. (2013). V. Chaly. KANTOVSKY SBORNIK, 33. Schroeder, M. (2007). Teleology, Agent?Relative Value, and Good.' Ethics, 117(2), 265-000. Vitell, S. J., Patwardhan, A. (2008). The Role of Moral Intensity and Moral Philosophy in Ethical Decision Making: A Cross?Cultural Comparison of China and the European Union. Business Ethics: A European Review, 17(2), 196-209. Xingliang, C. (2007). The Principle of Integrating Subjectivity and Objectivity: Examination from Both Deontology and Methodology [J]. Chinese Journal of Law, 5, 010. Yu, K. (2013). The Logical Dilemmas of Western Ecological Ethics and Its" Eastern Turn. Theory And Modernization, 6, 010.

Psychoanalysis Essays - Freudian Psychology, Sigmund Freud

Psychoanalysis: Sigmund Freud was the first to developed the idea of psychoanalysis. Many physicians at that time turned down Freud's idea, that one could have mental and physical problems which dwelled from deep with in a person. However, Freud continued his studies, and has contributed a lot to the world of psychology. Freud has shown the world that the mind is a powerful tool, and he also proved that physical illness could be a link to mental thoughts. (Hacker) Since Freud's success in psychology, psychoanalysis has become a an important topic to psychology. In the 1890's, psycholoanalysis developed from a Viennese physician named Sigmund Freud. (Grolier) Freud, along with his followers used psychoanalysis to branch off into the world of psychology. The definition of psychoanalysis can best be defined as"emphasizing the roles of unconscious mental forces and conflicts in determining behavior." (Wood 27) The main branch of psychology is "normal thinking" of the mind. Freud thought that many of our problems lived inside of our unconsciousness and we where not aware of this. It is a body of knowledge which sets apart from the traditional psychology, psychotherapy, and also psychopathology. (Funk & Wagnall Encyclopedia) In psychology, these deal more with religion, education, mythology, and with life in general. Freud's idea of psychoanalysis, deals more with the conflict that our minds encounter. Freud believed in three types of related activities they are; a method of research into the minds of humans, especially inner experiences which holds our dreams, fantasies, feelings, thoughts and emotions. Also, a great deal of knowledge of the mind, and its functions, and a system of treatment of emotional and psychological disorders. (Grolier) In Freud's psychoanalysis, Freud believed that all humans were born with instincts which drives a person to act the way in which they do. There are two classifications for this they are: the libido, this is based on sexual pleasures, and the second type is called aggression this motivates the behavior. This type of thinking happens from the time a person is born, according to Freud. When growing up, the child will go though three different libidinal stages. The first is called the oral stage, in this stage the infant takes his or her thumb and stimulates the mouth with it, we may know this act as the baby sucking his or her thumb. The second stage of libidinal is the anal stage. In this stage, pleasures like the ones in the oral stage are similar. These pleasures are repeated through pleasures to the anus. The bowel movements mark this pleasure. The final stage in the libidinal stages of a child is the phallic stage. This is done when the child manipulates their genitalia in order for gratification. (Grolier) Freud thought that a child in the phallic stage, had a strong attraction to the parent of the opposite sex. He called this Oedipus Complex. (Encarta) Most people throughout the world turned against this idea of Freuds. which was the attraction to the parent of the opposite sex. According to Freud, the child is taught to turn against those feelings and desires which then fall into their unconscious minds. This leads to three defense mechanisms of the mind in the Freudian theory. The first one is the ID, this is "the unconscious system of the personality, which contains the life and death instincts and operates only on the pleasure principle." (Wood 432) The second is known as the Ego, "in Freudian theory, the rational, largely conscious system of personality, which operates according to the reality principle." (Wood 432) The last and final stage in the libido Freudian theory is the Superego. By definition the Superego can best be defined as "the moral system of the personality, which consists of the conscience and the ego ideal." (Wood 432) They according to Freud, all function together. When the Id, Ego, and Superego clash, a problem can occur. What can happen is a person can have nightmares or a slip of the tongue can happen. When a traumatic event takes place, the Id, Ego and Superego become significantly out of balance. If this should occur, then a psychological disorder is present. The psychological disorder includes: depression, anxiety, hysteria, and phobias. This is known as psychoneurotic theory. (Frank) Hysteria was called the first application of psychoanalytical treatment back then. Hysteria today is referred to as a conversion disorder. This sickness can intrude on a completely healthy person. The symptoms include numbness or paralysis of limbs, blindness or laryngitis. (Funk and Wagnall Encyclopedia) In Freud's theory of psychoanalysis, he

Piaget Toy Project Essays

Piaget Toy Project Essays Piaget Toy Project Paper Piaget Toy Project Paper While in the toy store I watched owe kids were interacting with one another, and how they handled some of the toys. Having, a niece, nephew, and Godson who are infants it was easier to find toys for the seniority stage. Not all toys on the market are labeled for the right age group. There are some toys for two year old that are way too complex for them to understand. Because of the complexities they will not know how to use it which can result to them hurting themselves eventually. This was a very interesting project, I learned a lot about different toys, now knowing about these stages shopping for children in my family will be a lot different. Pigged argued reality involves transformations and states. Transformation is all aspects of change a person can undergo. States is the condition or appearance which things or people can find between transformations. (Ex: Shape- Humans features change as they grow) If intelligence is to be adaptive there must be functions of reality and transformation. Operative: Active part of intelligence, involves all actions, anticipate transformations of objects or people of interest. Figurative: Less active, representation used to retain in mind states that intervene between transformations. Pigged also focused on assimilation, and accommodation. Assimilation is the input/ direct information processing, info contradicts the mental map (schema). Accommodation changes the schema to fit the new information also known as the output. Seniority is the first stage of Piglets developmental theory which begins at birth and lasts until 2 years of age. They are able to discern themselves from the environment, understanding environment still exist outside of their reach. Infants construct knowledge and understanding of the world by experience (vision, and hearing). They interact physically with objects by sucking, grabbing, touching, etc. Since they are able unable to predict reactions they constantly experiment and learn through trial and error. Use of motor activity and reflexes without use of symbols are also learned during this stage. Language development occurs when a child turns 2. Object permanence (7-9 months): demonstrates memory is developing, infants realize objects are there even when its out of sight. Fisher Price Musical Tether Ring price: $15. 96 Product Details Features fun sounds, debatable surfaces, and bright colors Each of 3 buttons individually activate their own sound effect and song A link is included so baby can play with the Keys wherever he or she is All 3 keys are having a debatable surface Handy link for take-along fun This toy is perfect for this sage because it allows the child to touch, grab, and the texture is perfect for an infant while teething. There are many colors and shapes which is educational for a child. Melissa Doug Pound a Peg Wooden Bench price: $9. 9 Product description Pound the eight colorful wooden pegs into the wooden bench then, flip it over to peat the activity again and again! Four pairs of pegs for color matching and (manufacturers review) wooden hammer included . This toy may seem perfect for a 1 or 2 year old, but according to the reviews the pegs are easy to go through the holes. Which means the hammer is pointless because a child can ea sily force the pegs through the holes by hand. The pegs arent soft, so if a child tries to chew or suck on it, chances are they will hurt themselves. The operational stage occurs during toddlers and early childhood (2-7). At this stage a child learns to use language to able objects by words and pictures. Egocentric thinking- a child believes you see and know what they know. They do not see other peoples side of view. Ex: if I have two sided picture and I ask a child what he sees, he will tell me, NOW if I ask him what I see he is going to expect that I am seeing the same picture as him. They have the ability to classify objects by single features such as shapes with shapes, and color with color. Memory and imagination is developed during this stage. Children engage in make believe understand and express relationship between past and future. Mega Blob Barbie FAA Marina price: $44. 99 Product Description Barbie and Ken can Jump on their Jet skis for a fun water adventure or sit back and enjoy the cool water breeze in the summer sun with the Glam Vacation Series FAA Marina from Mega Blobs Barbie. Build Barbies climactic Marina and enjoy the summer out on the water alone or with friends. Barbie and Ken can Jump on their cool Jet skis and zoom out for a fun time on the water, have an awesome party on the floating patio while buying a hot dog or ice cream, or quietly watch luxurious yachts come into port on the lavish observational deck. Features: Available two-story Marina and two Jet skis Many fun and highly detailed accessories such as a barbecue, ice cream freezer, store rack, patio tables, lounge chair, observation deck chairs, glasses, hot dogs, bushes and flowers More sparkling block pieces including Barbie themed building blocks, awnings, and ice cream freezer door Available Barbie and Ken mint-fashion figs Combine with all of the Mega Blobs Barbie sets to build a fabulous world of fashion, friends and fun! LOGOS are perfect for this stage it gives children a chance to use their imagination to build whatever they want. One thing I really like about this toy is the different sections of it, a childs imagination can truly run wild with this Logo set. Hasher Near N-Strike Deploy price: $19. 59 The Near N-Strike Barrel Break Blaster is one of the best blasters around! It has removable ammo rails, holds 8 darts and has double barrel blasting fun! Fire one Whistler dart at a time, or launch both barrels at once! The Near N-Strike Barrel Break IX-2 Blaster includes: 10 whistler darts Ammo rail Instructions This toy is inappropriate for this stage and all stages because its an act of violence. Although a child will be using their imagination it can also affect the way they interact with others. Most kids who have this toy are more likely to get into trouble. When children use their imagination we do not want them to be thinking violently, because as we know most kids will act on it. Concrete operation stage occurs between ages 7-11 . At this age children are able to think logically about objects and events. Increasing their awareness of their surroundings, they also grow out of egocentrics. Conservation: logically determine a certain quantity will remain the name despite adjustments. Melissa Doug Deluxe Play Money Set price: $19. 99 Includes dozens of pretend bills from 1 to 100 Also includes play coins in all US denominations For ages 3 years and up This gives children the ability to think logically and perform operations on objects that mare only imaginative. They will gain the concept of conservation. They will understand if Bobby has 4 $5 bills and Timmy has 2 $20 bills, Timmy has more money than Bobby because of the value. This set can also help with math skills as well.

How The Animal Experimenting Contribute to OurUnderstanding of Human Essay

How The Animal Experimenting Contribute to OurUnderstanding of Human Brains - Essay Example Animal experiments (also known as vivisection) are defined in the Animals (Scientific Procedures) Act 1986 as any scientific procedures performed on a living animal likely to cause them "pain, suffering, distress or lasting harm." At present, the Act defines an animal as any animal with a backbone; plus the octopus. The approximated number of animals used for experimenting is almost 180 million every year worldwide. Though not every country keeps an estimate; in the USA, for example, 80% of animals like birds, rats, and mice used for research purposes are not included in official figures at all (Dr. Hadwen Trust, 2009). There are two things for which scientists use animals; one is for medical research and the other type. Clinical research is also an important type of research which is basically conducted on humans but it always requires preliminary test result after the completion of animal research studies. Researchers use animals for extensive purposes which involve poisoning; disease infection; wound infliction; use of skin or eye irritants; food, water or sleep deprivation; subjection to mental stress; brain injury; paralysis; surgical disfigurement; induced organ malfunction; genetic modification and associated physical deformity; burning; and electric shocks.  

The Phamaceutical Sector in Madagascar Coursework

The Phamaceutical Sector in Madagascar - Coursework Example These can then be developed into drugs in the western world and marketed in ventures where a pharmaceutical company can make millions if not billions of dollars. To do this, they have encouraged conservation efforts of the rainforests as well as speedy cataloguing of all the different species that are largely unknown to date. Thorough all of this, it must be taken into consideration that while Madagascar does not have the financial resources to develop the drugs themselves, these pharmaceutical companies are working in a sovereign country where the biological flora present is, in fact, a property of that country. This must be delicately balanced with attaining the materials needed for research as well as keeping within the legal framework of the country. For a start, this paper will first take a brief look at the country of Madagascar. It will examine some general facts, the political and economic situation in the country and the tropical rainforests. The interest of pharmaceutical c ompanies lies primarily in these forests and the importance of conservation of these forests will be detailed. Some examples of plants that have been successfully developed into drugs will be made mention of as well as the legal aspects of exporting biodiversity such as this to other countries. In addition, the financial aspects that are considered why a pharmaceutical company will be detailed followed by a discussion of whether it is worth investing in the pharmaceutical industry of Madagascar by companies based in the western world. Madagascar is an island in the Indian Ocean that is located about 400km away from the coast of Mozambique. It is the world’s fourth largest island. It covers an area of 587,041 sq km (226,658 sq miles) (BBC News) and has a population of 20.1 million (UN, 2010 from BBC News). The inhabitants of Madagascar, the Malagasy are descendants of the both Africans and Indonesians who moved to this island over 2000 years ago (BBC News). Madagascar used to be a French colony and only gained independence 1960 (BBC News). Due to this colonialism, Madagascar has strong ties both culturally and economically both to France and other West-African countries where French is spoken (BBC News). The two main official languages in the country are Malagasy and French though English was recently introduced as an official language too (BBC News). Due to its positioning, Madagascar is prone to being affected severely by massive flooding and torrential rains, the latest being in 2000 and later in 2004 (BBC News). Natural disasters have not been the only challenge the people of Madagascar have faced. The country has been in political turmoil for a number of years. Andry Rajoelina, along with the army’s support overthrew the president at the time Marc Ravalomanana. Rajoelina Rajoelina’s government has not been recognized internationally and no agreement has been reached with other political parties in the country. Due to this stalemate, Ma dagascar’s economy has suffered with private investment slowing down and international donors suspending support (BBC News). It has been approximated that up to 70% of people in Madagascar survive on less and a dollar a day (World Bank from BBC News) and the Gross National Income (GNI) per capita was US $420 (World Bank, 2009 from BBC News). Poverty is widespread and there has been much competition for agricultural land (BBC News), which is where the next aspect of this paper leads us to. The forests are home to much of the products that foreign

Food And Beverage Analysis Marketing Essay

Food And Beverage Analysis Marketing Essay Urbanization, globalisation and agro-industrialization put increasing demands on the organization of food and beverage chains and networks. Food and beverage supply chains and networks once characterized by independence and autonomy of performers are now quickly moving in the direction of globally interrelated systems with a large diversity of difficult relationships. This is also touching the ways food is processed, produced and delivered at the market (Reardon and Barrett 2000; Van der Laan et al. 1999). Perishable food products can at the moment be shipped from halfway around the world at justly competitive prices. The market exerts a dual pressure on agro-food chains, constraining towards continuous agency coordination and innovation. Traditional price and quality issues are more significant than ever, since consumers can choose from a cumulative amount of products offered by challenging chains. Patterns of food production and consumption are at the core of all human ecology (Dietz et al.1996:181). The food production and dietary habits procedures that support them obviously have consequently affected the global environment and economy (Goodland 1997). Nearly 37% of the land surface of the Earth is used for agricultural production, including both cropland and grazing land (Harrison and Pearce 2000). Because of the environmental effects of food operation, development, production and consumption, it is important to understand both the factors that influence the human diet and the aspects of food production that are most harmful to the environment. Here we mainly focus on food and beverages operational and development issues, social and cultural factors that influence the production and consumption of food as well as how those issues influence on the production and consumption of food. Food and Beverages operational and development issues Food and beverages chains are seriously affected by consumers apprehensions regarding the quality, the safety and the sustainability of handling methods and food production. Public concerns regarding GMOs, environmental impact and chemical residues have to be met in an increasingly, competitive global environment. Greater consumer demands regarding the traceability, quality, and environmental friendliness of products and processes call for fundamentally new ways of producing, developing, and marketing products (Humphrey and Oetero 2000; Omta et al. 2001). This activates the growth of grades, agreements and standards regarding management practices and good production, over and above suitable monitoring systems to promise rapid responses and quality compliance. Supply-chain analysis is becoming an interdisciplinary activity. Distribution and production processes involve a mixture of PESTL (politic, socioeconomic, technological, legal and standards that are highly balancing in explainin g overall food and beverages chain performance (see Figure 1 below). Figure 1. Analytical perspectives on food chains Integrated logistics, production, innovation and information systems become of serious prominence for sustaining a competitive market position. In order to attain international collaboration between farmers, retail companies and agro-industries, cross-cultural alignment and strategic, compliance to national and relational trust and international regulations have become key issues. Reciprocal learning techniques and feed-back mechanisms are important to assure such global alliances. Although, in recent decades, the world has seen a cumulative integration of developing-country firms into geographically spread commodity chains or supply networks. These chains connect together traders, producers and processors from developing countries with consumers and retailers in urban centres and in the developed countries (Gereffi and Korzeniewitz 1994). Companies and firms involved in global food and beverages chains networks are facing rapid changes in the business environment, to which they must respond over continuous innovation. Practices and new procedures for organizing food supply networks with direct ties between primary producers, processors and retailers emerged to cope with health demands and food safety. Improving the specific stages in a chain typically results in sub-optimal total chain performance. Meant for this reason, agro-food companies attempt to implement regulations to all actors in the chain that become part of the global market and institutional env ironment (Jongen 2000; Van der Laan et al. 1999). Firms in developing countries face, however, particular restraints linked to limited access to (market and technical) information and reduced borrowing opportunities (Harris-White 1999). Chain integration can formerly be helpful to expand forecasts for sustainable resource management based on more stable access to information and markets that allow further investment in food quality management (Kuyvenhoven and Bigman 2001). Current studies concerning development and trade focus responsiveness on evolving barriers to agricultural exports from developing countries due to rigorous sanitary and phytosanitary necessities (Henson and Loader 2001; Otsuki et al. 2001). Liberalization of global trade is gradually accompanied by technical measures that enforce quality standards regarding residues, additives and microbiological contamination. Moreover, fast attentiveness takes place in the retail sectors for food products both in less-developed and developed countries where US- or EUowned supermarket chains such as (e.g., Royal Ahold, Carrefour, Tesco, Sainsburys, WalMart etcà ¢Ã¢â€š ¬Ã‚ ¦) control an increasing share of food supply to urban consumers. Retailers are also dedicating more shelf space to suitable high-quality fresh products (selfservice) that are critical to retain middle-class and attract customers (Fearne and Hughes 1998; Marsden and Wrigley 1996). This poses further demands on processors and producers to satisfy uniform, high quality standards and recurrent delivery requirements (Reardon et al. 1999). International sourcing of perishable products to secure year-around supply (under private label) can be assured over long-term contracts and partnerships. Presence of smallholders from developing countries into global supply chains that satisfy these conditions used to be based on processes for sub-contracting and outsourcing under strict investigation with frequent audit of local practices and facilities (Dolan et al. 1999). However, in practice a cumulative degree of vertical integration within food, beverages and agribusiness networks can be noticed, based on complex predetermined measures for monitoring process standards and product quality. Consequently, producers can only maintain their market position if credible measures are taken to enhance product quality and safety. The complex connections between the before-mentioned processes of market globalization and integration, complemented by tendencies of changing consumption patterns and growing urbanization, bring about a number of essential changes in the organization of agro-food chains and networks. The rapid growth of supermarkets in both developing countries and developed (See appendix 1:25) extremely transforms the institutional landscape of exchange and agro-food production systems. Main tests as how to assure the participation of smallholder producers in these more and new demanding sourcing networks need to be addressed. Thoughtfulness should also be given to the institutional necessities that empower smallholders to meet the more rigorous quality regulations and food safety. International competition is increasingly taking place around the implementation of (private and public) regimes of standards an d grades. Positioning the values of chain reversal in practice implies that innovative methods are required that address the required conditions for equitable integration and successful of developing countries producers into sustainable agro-food chains and networks that are capable to satisfy these changing consumer demands. Supermarket procurement regimes for sourcing of vegetables, fruits, meat and dairy intensely impact the organization of the supply chain. The market requires continuous deliveries, product homogeneity, stable shelf life and quality upgrading. Procurement dependence on wholesale markets is quickly substituted by specialized wholesales, subcontracting with preferred consolidated and suppliers purchase in regional warehouses. Supermarkets therefore increasingly control downstream segments of the private standards, chain through contracts and sourcing networks. A typical example can be seen on particular food and beverage such as fast moving consumer goods where its not surprising that this industry cite a long list of high-priority concerns for their supply chains. Reducing logistics costs is the recurrent number one goal across all industries in the Annual 3PL Study, nonetheless additional main concern speak to the particular challenges of the fast-moving consumer goods category, including perfect order completion quickly identifying and reacting to changes in consumer demand and shortening new product time to- market and supply chain integration. British foods retailer manufacturer Tesco, for example, delivers direct-to-consumer within 24 hours of when the order is placed; in some markets that means delivery to one home on behalf of a number of customers or home delivery, while other markets kindness pickup at a kiosk or service centre. Thats challenging the food production manufacturer to upturn order accuracy and work to avoid out-of-stocks while managing with the costs incurred by operating so many delivery models. Fast-moving consumer goods manufacturers are acting on growing global awareness of the need to mitigate the environmental impact of manufacturing and logistics processes, by placing first priority on structure sustainability into the supply chain. Green is no longer leading edge or pioneering; it is now a normal part of a companys operations, driving the need for manufacturers and others to develop cohesive and comprehensive earth-friendly sourcing strategies. Improving shipment density and load utilization is one of these strategies, enabling manufacturers to maximize use of shipment capacity to reduce emissions, wasted capacity and potentially costs as well. Limited Brands Logistics Services, for example, continues to work on new configurations of its carton proportions to fit as much merchandise into containers as possible. Sustainability is a mandate to do a better job in the logistics area, says one FMCG (Fast Moving Consumer Goods) executive, whose company has been testing hybr id electric delivery trucks and working to comply with emerging sustainability. Shippers want 3PLs (Third Party Logistics) to help improve shipment density/load utilization, reduce logistics costs and establish a supply chain disruption/mitigation strategy, but they consider them less often for goals such as shortening new product time-to-market and supply chain integration. Shippers are also involving 3PLs in cost-reduction strategies less often than one might expect, with the biggest gaps in improved forecasting and inventory capabilities, rationalizing SKUs and redesigning the supply chain network. 3PLs see their role as much larger in these and other services. The trust issues that have consistently slowed the evolution of shipper-3PL relationships may be a factor in these gaps. Some shippers have tested sharing warehousing and transportation as a green and cost reduction strategy, with most reporting savings of less than 5%. Nevertheless, superiority in Operations remains an illusion for most food and beverage companies. This will be lasting as long as they stay limited within the mindsets associated and the organizational structures with todays vertically combined business model. According to a McKinsey report based on problems and opportunities relating to operational excellence, the study comes out with the following findings: 1. Operations issues get deserted from top-management two main business processes of consumer management and customer management. It suggests that operations issues get a lot less than 20% of the Executive Committees agenda time. To multifaceted the problem, only around 10% of top executives in food and beverage companies have straight personal experience in operations. It is barely surprising; however, that the promise to drive radical change may not be as resilient in operations as it is in the other two business processes. 2. Around 10% of FMCG companies have a global operations director with full responsibility for both operational development and strategic resource allocation. 3. Most of the top quartile talent is tapped for handling marketing or finance functions. Operations functions are short of management talent. High potential generalists often find food and beverage operations too internally focused and too technical. At the other end of the scale, senior operations experts are often attracted to other industries such as electronics, automotive or engineering where operations is both more highly rewarded and more highly regarded. These difficulties are not new. What is new is that a possible solution the mixture of organizational separation and value chain de-verticalisation. Deverticalisation International food and beverages companies that are able to attain organizational functionally and separation organized national companies This efficiently means outsourcing your supply chain actions to a third party. Naturally this will involve selling the existing activities and operations assets, as well as manufacturing, procurement, process RD and primary distribution, a third party manufacturer, financial buyer or a joint venture with other food and beverage companies. In essence, this leaves an asset light food and beverage company and an asset heavy supply company. How will it create value? From the perception of the food and beverage Company, the supply company of its will now be in a position to address the above-mentioned operational issues. A strongly incentivized management team frequently directly responsible to the capital markets. Although it will be better able to motivate and attract talented operations managers, emphasis 100% of its attention on operational skills and operations issues. However, operational distinction will translate directly into bottom-line impact. Accordingly deverticalisation allows the management of the food and beverages company to emphasis completely on consumer and customer management the key engines of growth though sharing in progressive operations cost developments over either an equity stake or open book supply contracts. From the financial outlook this would also help the food and beverage Company get a significant bound in return on capital employed. Social and cultural factors that influence the consumption of foods Influences on Food Choices There are many factors that determine what foods a person eats. In addition to personal preferences, there are cultural, social, religious, economic, environmental, and even political factors. Cultural influences A cultural group provides guidelines regarding acceptable foods, food combinations, eating patterns, and eating behaviors. Compliance with these guidelines creates a sense of identity and belonging for the individual Kittler (1998). Within large cultural groups, subgroups exist that may practice variations of the groups eating behaviors, though they are still considered part of the larger group (Haviland, William A. 1990). For example, a hamburger, French fries, and a soda are considered a typical American meal. Schlosser, Eric (2001). Someone who is repeatedly exposed to certain foods is less hesitant to eat them. For example, lobster traditionally was only available on the coasts, and is much more likely to be accepted as food by coastal dwellers. States, however, eat veggie-burgers made from mashed beans, pureed vegetables, or soy, and people on diets may eat a burger made from lean turkey. In the United States these are appropriate cultural substitutions, but a burger made from h orsemeat would be unacceptable (Klimis-Zacas et al: 2001). Religious proscriptions choice from a few to many, from relaxed to highly restrictive. This will affect a supporters food selections and behaviors. For example, in some religions specific foods are prohibited, such as pork among Jewish and Muslim adherents. Within Christianity, the Seventh-day Adventists dispirit stimulating beverages such as alcohol, which is not prohibited among Catholics. Social influences Members of a social group depend on each other, share a common culture, and influence each others behaviors and values. A persons membership in particular peer, work, or community groups impacts food behaviors. For example, a young person at a basketball game may eat certain foods when accompanied by friends and other foods when accompanied by his or her teacher. The Social Significance of Meat Consumption While vegetarianism is on the increase in Western societies (Amato and Partridge (1989); Beardsworth and Keil (1997); Dietz et al. (1995)), meat consumption is still a central part of the Western societies diet (Beardsworth and Keil (1997)). So far there is considerable indication that meat is not only unnecessary for a healthy diet, it is a leading contributor to many health problems (Amato and Partridge (1989); Lappà © (1991); Marcus (1998); Melina et al. (1995); Robbins (1987)). Given that general meat-eating behaviour in prosperous societies cannot be readily explained by biological necessity, other factors must play a major role in defining individual dietary habits. A critical macro-level approach suggests that the production of meat cannot simply be explained as a direct response to consumer demand, since production is affected by government subventions and industry groups, such as the pork and beef councils. Political economists argue that the economic elite control consumer preferences through means of social, psychological, and cultural manipulation for example, by the use of advertising (Schnaiberg (1980); Schnaiberg and Gould (1994)). Therefore, production may generate consumption because processors, producers, and marketers have cultural hegemony, that is, control over the beliefs and values of a culture. Consequently, from this perspective, the operational power of the meat industry is expected to be a major element of stages of meat consumption. Cronons (1991) analysis of how the U.S. meat industry grew throughout the 19th Century by transforming American agriculture provides clear support for the argument that consumer habits are greatly influenced by powerful corporate interests. However, although this viewpoint may explain aggregate levels of production and consumption in a society, it does not explain variation of consumer behaviour among individuals within a shared political economic context. However, a micro-level approach to understanding consumer patterns focuses on the social psychological factors that lead to food consumption. Dietz et al. (1995) and Kalof et al. (1999) argue that social psychological factors, such as beliefs and values, have a significant influence on consumer demand for various food types. The results of their analyses suggest that values and beliefs have a greater influence on the choice of a vegetarian diet than do demographic factors. Reliable with these results, other researchers have found that social psychological factors have a more effect on consumer request than do demographic and economic factors (Breidenstein (1988); Guseman et al. (1987); Sapp and Harrod (1989)). However, social structural factors form the context in which psychological factors operate. Social structural position such as (gender, race and class) probable plays an important role in determining each individuals life experiences, socialization, and psychological attributes . Distinguishing the intertwined reputation of psychology and social structure is necessary to appreciate behaviour. Both the critical the social psychological perspective and macro -level perspective have made significant contributions to our understanding of food and beverage in general and meat consumptions. The environmental literature recognizes industrial meat production as a prominent source of many environmental problems (Durning and Brough 1991; Ehrlich, Ehrlich and Daily 1995; Goodland 1997; Pimentel and Pimentel 1996; Rifkin 1992; Subak 1999). Nowadays, intensive meat production places a problem on ecosystems as it necessitates the usage of large quantities of natural resources mostly energy, land, and water used to produce feed grain (Durning and Brough 1991; Dutilh and Kramer 2000; Fiddes 1991). Comparative to the production of other vegetables and grain, problem for human consumption, the production of meat is tremendously resource ineffective several times more people can subsist on a vegetarian diet than can on a meat centered diet (Durning and Brough 1991; Dutilh and Kramer 2000; Ehrlich, Ehrlich and Daily 1995; Lappà © 1991; Rifkin 1992). Beef production is mostly supply intensive, having an even bigger impact on the environment than is recommended by the amount of grai n and the resources that goes into generating grain that it needs (Subak 1999). Beef grazing contributes to many environmental problems including desertification, soil erosion, loss of biological diversity and water pollution, (Durning and Brough 1991; Ehrlich, Ehrlich and Daily 1995; Pimentel and Pimentel 1996; Rifkin 1992). For example, millions of acres of tropical forest in Latin America have been empty for cattle grazing (Durning and Brough 1991; Harrison and Pearce 2000; Myers 1981). Moreover, due to their digestive physiology, cattle also emit a large quantity of a greenhouse gas, a methane, and their manure expels gaseous ammonia into the air, contributing to acid rain (Durning and Brough 1991; Harrison and Pearce 2000; Subak 1999). Changing Profile and Mind Set of Consumer People are becoming aware about hygienic and health. There is a transformation in the mind-set of the Consumer and now looking at Money for Value rather than Value for Money. We have seen inclination in consumers to move to advanced products/ brands, because of shifting lifestyles, growing disposable income etc. Consumers are switching from economy to premium product even we have witnessed a sharp increase in the sales of packaged water and water purifier. Porters five forces analysis of the food and beverage Source: Valuenotes.com, (2010) The intensity of rivalry is very high among the competitor of food and beverages Industry. There is a threat for new entrants as well as for substitute. Even there is high bargaining power for Suppliers as well as for Buyers. Rivalry among Competing Firms In the food and beverages industry, rivalry between competitors is very fierce. There are uncommon customers because the industry is highly saturated and the competitors try to seize their share of market. Market Players use all sorts of activities and tactics from intensive advertisement campaigns to price wars and promotional stuff etc. Therefore the intensity of rivalry is very high. Potential Entry of New Competitors Food and beverages industry does not have any methods which can control the entry of new firms. The conflict is very low and the structure of the industry is so multifaceted that new firms can easily enter and also offer tough competition due to cost effectiveness. Therefore prospective entry of new firms is extremely viable. Potential Development of Substitute Products There are never ending and complex consumer needs and no firm can satisfy all sorts of needs alone. There are adequately of substitute goods available in the market that can be re-placed if consumers are not satisfied with one. The varied range of needs and choices give an appropriate room for new product development that can substitute current goods. Every other day there is some short of new product, design and variants. This leads to higher consumers expectation. Bargaining Power of Suppliers The bargaining power of suppliers of intermediate goods and raw materials is not very high. There is ample number of substitute suppliers available and the raw materials are also willingly accessible and most of the raw materials are homogeneous. There is no monopoly situation in the supplier side as the suppliers are also challenging among themselves. Bargaining Power of Consumers Bargaining power of consumers is also very high. This is because in food and beverages industry the substituting costs of most of the goods is very low and there is no threat of buying one product over other. Customers are never unwilling to buy or attempt new things off the shelf. SWOT Analysis Strengths: Presence of well-known distribution networks in both urban and rural areas Low Operational Costs Occurrence of well-known brands in food and beverages sector Accessibility of raw materials Weaknesses: Me-too products which unlawfully mimic the brands and labels of the recognized brands Lower scope of investing in technology and achieving economies of scale, especially in small sectors Low exports levels Opportunities: Large domestic market over a billion populations Unexploited countryside market Increasing income levels, i.e. increase in purchasing power of consumers Trade potential and tax duty benefits for implementing exports units Threats: Regulatory and tax structure Exclusion of import restrictions ensuing in replacing of domestic brands Temporary Slowdown in Economy can have an impact on food and beverages industry Source: Valuenotes.com (2011) Conclusions With low margins and large volumes, food and beverages companies must react fast to deliver in-demand, on-trend products to shoppers where and when they want them, to avoid getting held with unwanted merchandise. The increasing integration of local and cross-border agro-food chains can be considered both a threat and a challenge for rural development. Poor farmers in developing countries who have limited resources and scarce access to markets and a more cautious, less faithful customer has arisen in the global recession, stimulating consumer goods manufacturers and their supplier and retailer partners to develop more responsive and demand-driven. A value-conscious customer is particularly challenging for producers of food and beverages.

The Minimum Wage Must Be Increased Essay -- Argumentative Essay, Mini

â€Å"Of course, nothing helps families make ends meet like higher wages. †¦ And to everyone in this Congress who still refuses to raise the minimum wage, I say this: If you truly believe you could work full-time and support a family on less than $15,000 a year, go try it. If not, vote to give millions of the hardest-working people in America a raise.† –President Obama, State of the Union address, Jan. 20, 2014 In the 2014 State of the Union address, President Obama called on Congress to raise the national minimum wage from $7.25 to $10.10 an hour, and soon after signed an Executive Order to raise the minimum wage to $10.10 for the individuals working on new federal service contracts. An increase in the minimum wage has been a topic of discussion for many years now, and it looks like this year will finally see the first increase of minimum wage in 10 years. Not everyone agrees that there should be an increase, but many states have already raised their minimum wage rates because of the federal government’s inaction. Iowa raised the state’s wage, and it will rise again in 2016. Clearly there are benefits to a higher minimum wage; the current minimum wage in the United States should be raised because it helps the economy by increasing employment, and it is now at the lowest value it has been in more than 50 years, causing hardship for earners of minimum wage. Many critics claim that that raising minimum wage increases unemployment, especially for unskilled workers, and harms small businesses, including grocery stores and restaurants. The argument declares that companies such as these rely mostly on unskilled workers for labor, and if the minimum wage increases, then their profits and, therefore, hiring would decline, creating a... ...depends for existence on paying less than living wages to its workers has any right to continue in this country...† -- President Franklin Roosevelt Works Cited Batra, Ravi.  Greenspan's Fraud: How Two Decades of His Policies Have Undermined the Global Economy.  New York, NY: Palgrave Macmillan,  2005.   Bernstein, Jared. â€Å"Would Raising the Minimum Wage Harm the Economy?† The CQ Researcher 16 Dec. 2005:1069. Chasanov, Amy. â€Å"No Longer Getting By.† 11 May 2004. Economic Policy Institute. 6 May 2007. . Ehrenreich, Barbara.  Nickel and Dimed: On (Not) Getting by in America.  New York, NY: Metropolitan Books,  2001.   Katel, Peter. â€Å"Minimum Wage.† The CQ Researcher 16 Dec. 2005: 1055-1072. The Value of the Minimum Wage. Economic Policy Institute.6 May 2007. .

All That Glitters Is Not Gold – Paper

ALL THAT GLITTERS IS NOT GOLD Outward appearance can be greatly misleading. Gold  is a very valuable metal. It has an attractive glittering appearance too. But it does not mean that everything which  glitters  like  gold  should be precious. There are utterly valueless things that look like  gold  and taking them on their face value is unwise. On the contrary, some of the dull looking things possess immense value. Their appearance is in no way proportionate to the great value they have. This is true of human beings also.A person may be good looking having an attractive character. But he may not possess any real ability or talent. He can even turn out to be unscrupulous too. A man must be judged on the basis of his abilities and not on his  external appearance. Many of the truly good and great men are humble. Goodness and perfection do not go with gaudiness. Like shining glass pieces which dazzle and glitter like  diamonds  the appearance of men can be greatly misl eading. Therefore estimation and analysis of people on the basis of mere appearance is an unwise approach.Never go by the appearance of anything, be it a person or a thing. Simply wanting for it just by the looks of it can lead to great disaster. Most of the time, what we see is not the reality; the outside appearance generally hides all the truth and reality. Though we might say face is the index of the heart, there are so many methods to hide the face reactions. But that can be found out on constant and vigilant observation alone. The credit worthiness of so many things is definitely questionable. When it comes to a materialistic thing, its worth can be judged only on using it.In the same way, we can find the true color of a person only by moving with them, though not closely at least getting acquainted with them. Now a days, we can see so many imitation jewelry that shine even more than gold. Any individual can be judged by his deeds and attitude. Many a times, aptitude or fearle ssness can be found out to be a fake one. Advertisements are the best way to market any product, but most of the times; they just don't show the reality. But not all of them are like that, but one has to be very careful with such type of advertisements.The actions of people in today's world are self centered and they just look at the benefits they get out of it. It is better to be careful to start a friendship with those who try to project themselves as your well wishers or friends. It is better to ascertain their motives and actions and a constant vigil need to be kept on them. One have to understand that all those metals that are shiny and yellow in color need not be gold, they might be painted yellow or just any other yellow metal. So one has been aware of the appearance and judges everything.So it is better to keep in mind â€Å"All that glitters is not gold†. Life is something really strange. In life we come across several things and persons that are entirely different f rom what they look like. Outward shows are generally misleading. Same is the case with certain†¦ ALL THAT GLITTERS IS NOT GOLD Appearances are often deceptive. Many things may superficially appear very attractive. When they are examined from close quarters, they prove to be disappointing. One cannot judge the quality of a thing by seeing its exterior portion only. Every shinning metal is not gold.Very often, things are not what they seem to be. We often form our opinion bout objects on the basic of superficial impression. One should always try to find out the true nature of things. We should try to find out the reality hidden behind their glittering facade. A book with a beautiful cover has no guarantee of its being interesting. A beautiful packaged product launched in the market after massive advertising campaign may attract the consumer. He may but that product once but if the product is of poor quality, he would not buy it again. A wise discerning person does not accept thin gs at face value.He gets suspicious of a person or thing which appears too good to be true. His trained eyes can see beyond the superficial appearance of an object. The quality of anything can be judge only if we come to know the reality of a thing. Gold is gold if the inner metal is also gold. Many things are made of inferior metal and to hide their defect, they are given a shine. They look beautiful and attract many a person who loves beautiful objects. An object with a glittering shin of gold cannot b gold unless the whole object itself is gold. All that glitters is not gold.All people wearing saffron clothes cannot be saints. A foolish man can never be wise by pretending to be wise. A person may pretend to be noble, hiding his defects. One cannot judge a person from his smiling face or cheerful appearance. The wearing of a gown cannot make an idiot a lawyer. One often tempted towards external beauty. Sometimes, even the wise fall prey to such temptations. The most innocent masks may hide behind them the most cunning of cheats. Simplicity can be deceptive too. One may pretend to be simple though one may not†¦ [continues]

External Environment Analysis Of Gucci Company - 1751 Words

External Environment Analysis About Gucci Gucci happens to be one of the most sought after brands in the industry. The latter emanates from the fact that Gucci is classified as one of the most successful brands in the fashion industry, owing to the fact that its products are of top-notch quality (Bhasin). Being a household name for quite some time now, Gucci prides itself in having a huge customer base on the global scene especially after changing designers, a fact that contributes greatly to its increase in sales which translate to subsequent profits (Cartner-Morley; Bowles). While it can be arguably said that Gucci is a force to reckon with in the fashion scene, a lot of factors affect the operations of this company, both internally†¦show more content†¦In the same magazine, Gucci was listed as a very valuable fashion brand with estimate revenue of 12.7 Billion Dollars (Forbes). The two companies show a very spirited competition which is only demarcated by an estimated revenue difference of 5 billion dollars. This , then, means that with such high competition in the industry, Gucci can never, at any one time, sit pretty thinking that it runs the fashion scene – far from it – other worthy brands are selling out there – they have the ability to supersede Gucci in the short and long run. Potential of new entrants into the industry It indeed goes without saying that there already exist plenty of fashion companies and houses in the prevailing fashion industry (Pratap). What this says is that the industry allows for free and unrestrained entry into the market. Conversely, the potential of the likelihood of these new entrants to be worthy adversaries and competitors in the industry (Pratap). New entrants, as Pratap postulates, have mountains to move before they can be afforded a front row seat in the industry. Pratap, however, appreciates that the creativity of new entrants in the market could see these new entrants offer worthy competition to the already existing fashion companies. In addition, Pratap advances that resources are major constraints to these new entrants as they often have to make plenty of investments. This is in the wake of plenty of bills to pay which include theShow MoreRelatedGucci s Brand And Corporate Social Responsibility Essay1635 Words   |  7 PagesGucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. 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